01. Add Text Content To Infographic-Based Blog Posts
Yes, infographics are an awesome way to generate social shares and backlinks. But they have one big problem:
Google can’t read ’em!
That’s why I always add plenty of text underneath my infographics. That way Google can understand what your page (and infographic) is all about.
Google can’t actually see what’s in an image. Instead, they use image metadata — like the image filename and alt text — to understand what’s in that image.
That’s why I recommend including keywords in your image alt text. To avoid keyword stuffing simply write your alt text like it’s a caption.
That’s why I always add plenty of text underneath my infographics. That way Google can understand what your page (and infographic) is all about.
02. Publish Long Content
Several industry studies (including ours)
have found a correlation between long content and higher rankings.
That’s not to say that publishing longer content will skyrocket you to
the first page. But there’s plenty of data out there to show that
publishing 1000+ word content helps.
03. Put Your Keyword Early In Your Title Tag
Search engines put more weight on terms that appear towards the
beginning of a page. And the same rule applies to your title tag. So
when it makes sense, put your keyword at the beginning of your page’s
title tag. Here’s an example:
04. Use Outbound Links
Does linking to relevant content help your rankings? Google’s take: it might. But an industry study seems to show that outbound linking may give your content a slight rankings boost.
05. Write Image Alt Text Like a Caption
Here’s the deal:Google can’t actually see what’s in an image. Instead, they use image metadata — like the image filename and alt text — to understand what’s in that image.
That’s why I recommend including keywords in your image alt text. To avoid keyword stuffing simply write your alt text like it’s a caption.
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